Minisites

EXCUSE ME - MINISITES?
These websites are miniscule and ultra focused. Conventional internet marketing theory says that small enough niche has limited competition and therefore even small site can climb up in the search engine visibility ladders. Narrow topic of a minisite also means that author is able to cover the topic completely. When the minisite is ready, author's input is not needed anymore, but minisite still keeps on raking in traffic. Now, what do you do when you have nothing more to add? You go on to do something completely different... like another minisite (yes, one-track mind and all that).

MONEY MAKING MODEL
It should be fairly obvious that minisites must have evergreen content, otherwise those sites become recurring content sites and if you must constantly work with them, you will widen the focus. Ever wider focus (hmm... now that doesn't sound right) exposes the website to ever wider competition and it will be increasingly difficult to maintain rankings in search engines. Static and tightly focused content mean that view based earning logic does not work. Usually best way is to position minisite as an expert site and then offer related products.

DO THEY STILL WORK
Minisites are old news and they don't work anymore. Is this just something we are told? Minisites are not the success autopilot they once were, but I suspect this to be the case on global English language markets. Local markets with obscure languages like Finnish or Estonian - from global point of view - are niche markets with limited internet marketing development. When you direct a specific topic in these markets, well, I believe minisites still have a chance.

NOW LET'S GET BUSY
I will test the concept of minisites on Finnish markets and naturally will keep you posted. I believe results to be comparable with other undeveloped internet marketing countries.