Weak dollar and blogging

Taking time to create a blog is a good, although time consuming way to create some reader capital. Readers can be traded into money by unleashing hordes of advertisers upon them. Poor readers can be sold cheap by introducing sleuth of digital content products for them. And no, it doesn't stop there, personal career will take off as employer notices talent of attracting fervent followers. All that joy and lot's of other happiness. But this is not what I mean by blogging investment. Wait, it is almost what I mean.

EURO VS USD EXCHANGE RATE
If you live in the USA you must have noticed the steep price increase of Louis Vuitton bags and other European-made products. Likewise Europeans are now happily shopping and dining in NY, wishing the morning would never come.

Daily tasks remain pretty much unchanged but we might buy slightly different products (used to be Ben & Jerry but is now Simac gc6000 ice-cream machine). Not counting housing and financial markets turmoil, really little has changed (unless you were one of those who remortgaged their home) among ordinary people. This is totally opposite for companies, to which successful blog can be compared.

FLEXIBLE COMPANIES ARE WINNING
Unlike people (not including attorneys), companies have countless enemies, which they mistakenly call competitors. These competitors are always looking for new ways to overpower others. Currently companies, which manufacture based on USD and sell based on EUR are making bundles of money, likewise if they buy in USD and sell in EUR.

Manufacturing companies have hard time if they work in euro zone. No matter how drastic changes exchange currencies experience it doesn't make any sense at all to pack bags and set up the operation somewhere else. Realistic way is to tighten one's belt and put some good old elbow grease into work.

Trading companies find that times like these have multitude of opportunities. Operations can be turned upside down and new sourcing or retailing channels set up. Downturn is a blessing for hungry companies, which are not afraid of trying new or old ideas. Established companies have the fault of trusting their old methods, which might not work in new market situation. Bloggers are in luck, because blogging is one of these agile new dogs in the internet field. Bloggers can really benefit from weak dollar and strong euro.

HOW BLOGGERS BENEFIT FROM WEAK DOLLAR?
Let's map down the overall process first. We must set up an operation with dollar costs and euro revenues. Now, big chunk of career bloggers reside in the States. Your costs are already in USD, no problems there, it is just a matter of coming up a way to get more revenues in euros. Some ways to achieve this dream in the following:

1. Focus your content to brands that do well in Europe, this way European advertisers will get into bid fights to be on your blog and they won't fight fair, they use their boosted buying power in the form of strong euro.
2. Localize your product. I guarantee that a beautiful French lady rather reads French Vogue than USA Vogue. It has all to do with ease of things, not possibility or ability.
3. Localize your pricing. Just like previous tip, make it easy for the buyer to understand the price. Ebook that costs 97 USD can be sold with 97 EUR on most European markets. This means more money for you.
4. In case of being in euro cost area, move out and blog from Pattaya or any other location that fits your taste.
5. Keep your AdSense income on account and move it only after USD has rebounded again. Unfortunately that is about 2-4 year wait.

Hopefully you have your blog ready, because you'll be needing it.