Thursday, 29 May 2008

Commitment

COMMITMENT FABLES
Remember the race, the one with a hare and a turtle? What about the story of a tiny tree lifting up its roots and changing its place all the time to get every possible benefit, while other trees stood tall and grew on?

Commitment is the keyword here - commitment to continue while keeping eyes in the goal. What happens if you have plenty of commitment but very little time? Yes, you will get there but you will get there later. What if there moves faster than you?

OVERTAKING COMMITMENT
In web new styles of communication are creeping up from cracks of everything. Let's take Mike's meta tagging campaign for example, he started it five years ago, designed it from a scratch and executed it to near perfection, only to notice that as it's finally ready to launch, nobody cares about meta tags anymore.

Poor Mike made it to the goal, but took too long to get there. Had it been carpenter skills that Mike was after, just maybe the goal would have remained where it was all along.

COMMITMENT IS NOT ENOUGH
Let me write it again - commitment is not enough. We all have beautiful and glorious dreams even plans to realize them, commitment to stick with plans but there it ends. How many of us comes across some project while looking for that certain book with that article or what was it... Anyway, there it is, something you have been planning to do and did for a while until something else came along and you had to scale it down, but never gave up. In a matter of a fact, this is the perfect time to do some dusting and get it going again - you know, an hour here and an hour there.

Do you see a pattern of tortoihare (this is not an anime character) - getting there slowly - only, today you have to get there fast.

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